11 Corporate Social Responsibility CSR | Description
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GREEN ECONOMY & CORPORATE SOCIAL RESPONSABILITY

       Green  economy and the Corporate social Responsibility  (Presentation Made by

Mr. Pierre El Haddad on the 28th of March 2014 in our offices).

Natural Environment  …in Business Terms.

Natural Environment is a huge corporation owned by all Human Beings,stakeholders are asking

nature for more than it can generate.

 The scope of the problem is that this corporation is the wedge to our exixtence and when it reaches

 a tipping point,it will collapse on all of us.

The solution comes from each one of us  “The stakeholders”

A RADICAL CHANGE IS NEEDED.

GREEN ECONOMY MODEL:

  • ECONOMIC GROWTH
  • SOCIAL EQUITY
  • ENVIRONMENTAL SUSTAINABILITY

“Green Economy means practicing a certain type of economy based on policies and investment

that should be able to create a connection between economic development, biodiversity,

ecosystem,climate change,health and welfare on the medium and long term” (Babonea and Joia, 2012)

What motivates decision making towards CSR? 

We have 4 drivers:

1-    Supra

2-    Macro

3-    Mezo (Organizational)

4-     Micro

CSR on the organizational level: Stakeholders Theory vs. Shareholders Theory

-   Stakeholders Theory: “being legitimate enables organizations to attract resources necessary for survival”(Hearit, 1995)

-   Shareholders Theory : “Companies have no other social responsibility beyond making profit for its shareholders”

 (Friedman, 1972) is presently being re-read (and interpreted) within what is “Socially acceptable”.

 -  Opportunities:

CSR  and Financial Performance, Investor  Preferences :socially responsible Investment  Funds make 17%

of Europe’s market,and 12% in the U.S(Attali ,2013)

Studies link CSR initiatives with Positive Financial performance(Orlitzky et al.,2004)

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