9 Corporate Social Responsibility CSR | Description

Cancer is one of leading cause of morbidity and mortality worldwide, despite enormous efforts of science researchers from various disciplines aimed at ameliorating the dismal outcome of cancer mortality. The rate of death from cancer has not declined significantly even with advances in surgery, radiotherapy and chemotherapy. Prevention of cancer remains evidently an essential part of the contest against cancer in the world (Zhao et al. 2010; Jermal et al. 2009).

Cancer cells occur as a result of unique multiple genetic disorders that may arise from exposure to environmental and occupational carcinogenic agents or dietary habits and infectious agents (Sugimura, 1992). The increased incidence of cancer in the world today and justifies the application of cancer prevention.

Particularly in Lebanon, where the cancer cases have increased tremendously in the recent years, there was more than 10000 new cases in 2010 compared to 6000 cases in 2004 which translate into 250 new cancer cases per 100000 population in 2010 compared to 150 new cancer cases per 100000 population in 2004 knowing in advance that these numbers are underestimated due to the rate of underreporting (Lebanon National Cancer Registry 2011). Roughly, half of these cancer patients would die despite all the available medical and surgical treatments. For all the reasons mentioned above, I did publish my book in 2010 about WHAT TO EAT? WHAT TO DRINK? WHAT TO DO? to prevent CANCER in order to highlight the importance of an educational preventative program along with awareness campaigns in schools and universities.

We did organize an educational lecture at La PHENICIENNE to used as a guide for everyday way of life, ranging from what kind of food to eat, in which way, how to choose right, how to select the safe food additives and E numbers, what kind of cosmetics and everyday use products to apply of course without mentioning any brand names and trademarks, what are the characteristics of safe sunscreens, plastic containers…etc. What to drink, how to exercise, how to avoid toxic chemicals and radiation exposure…etc. All of these recommendations and more are endorsed by an evidence based medicine.

Hand by hand we will succeed in marking of a fingerprint in our society through the big and important implementation of such a “U” turn towards a healthy nation.
President & Founder of AMPM

Our Activities
Climate Change and Sustainable Lifestyles
Presentation in coordination with (AFDC) –Dated 16-04-2010 Climate change, which is considered one of the…
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Recyclable Waste
La Phenicinne Insurance Company since Mid Ninety is collecting all it's recyclable waste (plastic and paper) and as from…
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       Green  economy and the Corporate social Responsibility  (Presentation…
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Seminar " BODY LANGUAGE" a key to success in the workplace
 A Seminar "BODY LANGUAGE" was presented by MR.HABIB KHOURY to "LA PHENICIENNE" Employees which was divided by two…
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Maad Reforestration
The Association for forests, development and Conservation (AFDC) in collaboration with "La Phenicienne" insurance company…
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Cedar Adoption in the Barouk Cedar Forest
On July 23rd 2011 , a group of Employees at La Phenicienne Insurance company visit the Barouk Cedar Forest where the…
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Cancer is one of leading cause of morbidity and mortality worldwide, despite enormous efforts…
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ZWA - La Phenicienne
Zero Waste ACT®, waste segregation and recycling program in Lebanon, supported the employees…
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